What is Social Thinking?

Teaching social competencies—more than social skills

The foundation of Social Thinking’s work is to provide interventionists (Teachers, Speech & Language Therapists, Clinicians & Parents) and social learners with frameworks, tools, skills and a shared language to improve social competencies—more than just social skills. Their goal is to help people learn explicitly how to engage in social information processing; how to attend, interpret, problem solve and respond in any situation – the thinking and doing skills that will aid them in becoming increasingly successful in the social world throughout their lives.

To view all Social Thinking resources please scroll down.

About the Founder

Michelle Garcia Winner, MA, CCC-SLP specialises in the treatment of individuals with social learning challenges and is the founder and CEO of Social Thinking®, a company dedicated to helping individuals, from four through adulthood, to develop their social competencies to meet their personal social goals. Michelle coined the term “Social Thinking” in the mid-1990s.

Social Thinking Products


Good Intentions Are Not Good Enough


This 200+ page book is a primer about the social mind in the workplace, but the concepts and strategies are equally applicable in all areas of life.


Inside Out


Social Behavior Mapping


The Social Behavior Mapping book introduces the Social Emotional Chain Reaction (SERC), provides instructions for completing maps and adds in a 10-Step guide to promote better teaching with fidelity on the part of interventionists.

Social Situation Mapping: Making Sense of the Social World


Revised, updated and retitled, this practical book includes 80+ completed Social Situation Maps to explore 40+ common situations at school, home and in the community.

Social Thinking and Me


Social Thinking and Me is a powerhouse of social knowledge to help children aged 9 to 12 to transition into the more socially complex and socially demanding older grades and become stronger social problem solvers.


Social Thinking Frameworks Collection


A Two-Set Collection of 26 Visual Teaching Scaffolds for Social Learning & Self-Regulation

Socially Curious and Curiously Social (3rd Edition)


A multiple award winner, this detailed guidebook was developed with the input of neurodivergent teens and young adults as a way to help sail the stormy seas of dating, texting, lies, and everyday relationships.

Superflex (2nd Edition) Kit: Curriculum, Storybook and Visuals (Posters)


This updated and expanded Superflex® 2nd Edition Kit: Curriculum, Storybook and Visuals augments the available resources and enhances support for educators, therapists and parents through a suite of print and digital teaching materials.


Superflex Takes on Glassman and the Team of Unthinkables (1st Edition)


In this teaching comic book in the Superflex series, the superhero, Superflex, swoops down to help Aiden overcome the Unthinkable, Glassman (who causes our over-reactions to small things), at just the right time: the first day of school!


You are a Social Detective


Bring social-emotional learning for children ages 5-10+ into your classroom. This bundle includes the award-winning storybook, You Are a Social Detective and its new companion Teaching Curriculum & Support Guide – an easy-to-use curriculum that fits into your current teaching day.

Zones of Regulation: Tools to Try Cards for Kids


Tools to Try Cards for Kids includes tool cards (10cm x 15cm) and is an easy, user-friendly way to introduce over 50 self-regulation strategies to kids ages 5–10 and empower them to make choices toward figuring out what works best for them.

Zones of Regulation: Tools to Try Cards for Tweens & Teens


Tools to Try Cards for Tweens & Teens is a visually rich card deck designed to help adolescents explore a variety of regulation tools and strategies.