– Only 2 left in stock
– Leadership lessons from the Academy of Rock
Foreword by John Otway
At last, a book that cuts through the jargon of leadership and personal development. It offers a real-world source of inspiration and provocation in areas such as: creativity, innovation, relationships, motivation, leadership, high performance, learning and reinvention. The unique approach springs from the mix of leading-edge concepts with the wisdom of the street in the form of rock music. This is served up in a quirky, challenging but intelligent way.
Peter Cook has skilfully synthesised these diverse viewpoints due to his background, both as a business academic, MBA graduate and tutor, strategy consultant and thought leader and also as a musician, writing and performing music, in rock bands.
The book examines the issues using the analogy of ‘Sex, Drugs and Rock’n’Roll’ rather than the language of prophets, consultants and gurus. In this context, the letters MBA stand for Management By Attitude.
Let there be rock’n’roll leadership!
About the Author:
Peter Cook leads Human Dynamics and The Academy of Rock, a creativity and innovation consultancy with an enviable network of associates around the world. It facilitates strategy, creativity, innovation and change through bespoke consultancy, masterclasses, keynotes, training, coaching and mentoring. Author and contributor to 11 books, acclaimed by Professors Charles Handy, Adrian Furnham, Harvey Goldsmith CBE and Tom Peters. Peter appears on BBC TV, Radio, Bloomberg TV, The FT, Independent et al. with his ideas. He won a prize for his work on leadership from Sir Richard Branson, is a writer for Virgin.com and works with Ted Coine’s Open For Business speaker network.